Privacy Policy

Effective Date: June 26, 2026

This Privacy Policy describes how New Image Dental LLC collects, uses, protects, and discloses information collected through our website, forms, communications, and dental practice services. New Image Dental LLC is located at 541 Ford Avenue, Fords, New Jersey 08863 USA. You may contact our office at 732-253-4262.

This policy includes information about our website privacy practices, cookies and tracking technologies, text messaging practices, and our Notice of Privacy Practices for protected health information.

1. Information We Collect

We may collect personal information that you voluntarily provide to us through our website forms, appointment request forms, contact forms, phone calls, emails, text messages, patient forms, or in-office communications.

This information may include:

Name
Phone number
Email address
Mailing address
Appointment request details
Communication preferences
Referral source
Information you include in website form messages
Information provided through patient registration or dental forms
Payment, billing, or insurance-related information when applicable
Dental or health-related information you provide as part of treatment or patient intake

Please do not submit sensitive medical, financial, or emergency information through general website contact forms. If you have a dental emergency, please call our office directly at 732-253-4262.

2. How We Use Your Information

We may use information we collect for the following purposes:

To respond to your questions or inquiries
To schedule, confirm, or manage appointments
To provide dental care and related services
To contact you by phone, email, text message, or other communication methods you provide
To send appointment reminders or follow-up communications
To process forms, billing, insurance, or payment-related matters
To improve our website, services, and patient experience
To comply with legal, regulatory, insurance, or professional obligations
To protect the security and integrity of our website and practice operations

3. Website Forms

Our website may include contact forms, quick contact forms, appointment request forms, special offer forms, or patient form links. When you submit a website form, we may collect the information you enter, such as your name, phone number, email address, referral type, and message.

Website forms are intended for general communication and appointment requests only. They should not be used for emergencies or for submitting highly sensitive medical, financial, or confidential information.

By submitting a website form, you consent to New Image Dental LLC contacting you using the information you provide.

4. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, analytics tools, advertising technologies, and similar technologies to operate the website, understand website traffic, improve user experience, measure marketing performance, and support website security.

These technologies may be provided by third-party service providers such as Google Analytics, Google Tag Manager, Google Ads, Meta/Facebook, or similar platforms.

Where required, non-essential analytics and marketing technologies are not loaded until you provide consent through our cookie banner. You may accept or reject non-essential cookies through the cookie banner displayed on our website.

We do not intentionally transmit the content of appointment request forms, contact forms, health-related messages, or other sensitive information entered into website forms to advertising or analytics platforms.

5. Types of Cookies We May Use

Necessary Cookies

Necessary cookies help the website function properly and may support basic features such as page navigation, security, forms, and accessibility.

Analytics Cookies

Analytics cookies help us understand how visitors use our website, such as which pages are visited and how users interact with the site. These tools help us improve website performance and content.

Marketing Cookies

Marketing cookies and pixels may help us measure advertising performance or deliver relevant information about our services. These tools are only used where legally permitted and, where required, after consent.

Functional Cookies

Functional cookies may support enhanced website features such as embedded maps, videos, forms, chat tools, or third-party integrations.

6. Managing Cookie Preferences

You may accept or reject non-essential cookies through the cookie banner on our website. You may also manage cookies through your browser settings. Please note that disabling some cookies may affect website functionality.

If you previously accepted or rejected cookies and want to change your choice, you may clear your browser’s site data for this website and refresh the page to view the cookie banner again.

7. Third-Party Services and External Links

Our website may contain links or integrations with third-party services, such as online forms, patient portals, payment services, map/direction services, review platforms, social media pages, or other external websites.

Third-party websites and services are governed by their own privacy policies and terms. We are not responsible for the privacy practices, security, or content of third-party websites.

8. No Sale of Mobile Phone Numbers

We do not sell, rent, or share your mobile phone number with third parties for their own marketing purposes.

9. Text Messaging and Communication Terms

By providing your phone number to New Image Dental LLC, you agree that we may contact you by phone call or text message for purposes such as responding to inquiries, scheduling appointments, confirming appointments, sending appointment reminders, and providing service-related communications.

Message frequency may vary. Message and data rates may apply. You may opt out of text messages at any time by replying STOP or UNSUBSCRIBE. You may reply HELP for support or contact our office at 732-253-4262.

Consent to receive text messages is not a condition of receiving dental treatment.

10. How We Share Information

We may share information only as reasonably necessary for our practice operations, legal obligations, or services requested by you. This may include sharing information with:

Dental professionals involved in your care
Insurance companies or payment processors when applicable
Practice management, billing, scheduling, or patient communication service providers
Website hosting, form processing, analytics, or security service providers
Legal, regulatory, or governmental authorities when required by law
Business associates or service providers who are required to protect your information

We do not use or disclose protected health information except as permitted or required by law, as authorized by you, or as described in this policy and our Notice of Privacy Practices.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information and protected health information from unauthorized access, disclosure, misuse, alteration, or loss.

However, no website, email, form, or electronic communication method can be guaranteed to be completely secure. Please use caution when submitting information online.

12. Data Retention

We retain information for as long as reasonably necessary to provide services, maintain records, comply with legal obligations, resolve disputes, support business operations, and meet dental, insurance, regulatory, or professional requirements.

13. Children’s Privacy

Our website is intended for general audiences and is not directed to children under 13. Parents or guardians should contact our office directly when providing information about a minor patient.

14. California Privacy Notice

Although New Image Dental LLC is located in New Jersey, California residents may access our website. California residents may have certain privacy rights under California law, depending on the nature of the information collected and the applicability of those laws to our practice.

Subject to applicable law, California residents may request information about the personal information we collect, use, disclose, or share; request deletion or correction of certain personal information; and opt out of certain sharing where applicable.

To submit a California privacy request, please contact us using the contact information listed below.

15. Notice of Privacy Practices for Protected Health Information

This section describes how New Image Dental LLC may use and disclose your protected health information to carry out treatment, payment, health care operations, and for other purposes permitted or required by law. Protected health information includes information that identifies you and relates to your past, present, or future physical or mental health or condition, health care services, or payment for health care.

We are required by law to:

Maintain the privacy of your protected health information
Provide you with notice of our legal duties and privacy practices
Follow the terms of the Notice currently in effect
Notify affected individuals following a breach of unsecured protected health information when required by law

16. Uses and Disclosures for Treatment, Payment, and Health Care Operations

Treatment

We may use and disclose your health information to provide dental treatment or services. For example, we may disclose health information to dentists, specialists, physicians, laboratories, or other health care professionals involved in your care.

Payment

We may use and disclose your health information to obtain payment for dental services. For example, we may share information with dental benefit plans, insurance companies, or billing services.

Health Care Operations

We may use and disclose health information for practice operations, such as quality review, staff training, business planning, auditing, legal matters, compliance, and improving patient care.

Appointment Reminders

We may use or disclose your health information to contact you with appointment reminders by phone, voicemail, postcard, letter, email, or text message.

Treatment Alternatives and Health-Related Services

We may use and disclose health information to inform you about treatment options, health-related benefits, or services that may be of interest to you.

Family Members and Friends

We may disclose your health information to a family member, friend, or other person involved in your care or payment for your care if you agree, do not object, or if we determine it is in your best interest based on professional judgment.

Business Associates

We may disclose protected health information to business associates that perform services for us, such as billing, practice management, technology, legal, accounting, or administrative services. Business associates are required to protect your information and use it only as permitted by contract and law.

17. Other Uses and Disclosures Permitted or Required by Law

We may use or disclose your health information as permitted or required by law, including for:

Public health activities
Reporting abuse, neglect, or domestic violence
Health oversight activities
Judicial and administrative proceedings
Law enforcement purposes
Coroners, medical examiners, and funeral directors
Organ, eye, or tissue donation purposes
Research purposes when legally permitted
Preventing or lessening a serious threat to health or safety
Specialized government functions
Workers’ compensation matters
Compliance with federal, state, or local law

18. Uses Requiring Written Authorization

We will obtain your written authorization for uses and disclosures of protected health information that require authorization under applicable law, such as certain marketing communications, sale of protected health information, and other uses not described in this Notice.

You may revoke an authorization in writing at any time, except to the extent that we have already relied on it.

19. Your Rights Regarding Protected Health Information

Subject to applicable law, you may have the following rights regarding protected health information maintained by our practice:

Right to Access: You may request to inspect or receive a copy of certain health information.
Right to Amend: You may request that we amend health information you believe is incorrect or incomplete.
Right to Request Restrictions: You may request restrictions on certain uses or disclosures of your health information.
Right to Confidential Communications: You may request that we communicate with you in a specific way or at a specific location.
Right to an Accounting of Disclosures: You may request a list of certain disclosures of your health information.
Right to a Paper Copy: You may request a paper copy of this Notice at any time.
Right to Breach Notification: You have the right to receive notice if there is a breach of unsecured protected health information as required by law.

20. Special Protections for Certain Information

Certain information may receive additional protections under federal or state law, including information related to HIV, substance use disorder treatment, mental health, genetic information, reproductive health, and other specially protected categories. Where applicable, we will comply with the more stringent privacy requirements.

21. Our Right to Change This Policy

We may update this Privacy Policy and Notice of Privacy Practices from time to time. When we make changes, we will update the effective date and post the revised version on our website. The revised version will apply to information we maintain at that time and information we receive in the future.

22. Privacy Complaints

If you believe your privacy rights have been violated, you may file a complaint with us using the contact information below. You may also file a complaint with the U.S. Department of Health and Human Services, Office for Civil Rights. We will not retaliate against you for filing a complaint.

23. Contact Information

If you have questions about this Privacy Policy, our website privacy practices, or our Notice of Privacy Practices, please contact:

New Image Dental LLC
541 Ford Avenue
Fords, New Jersey 08863 USA
Phone: 732-253-4262
Fax: 732-225-1555

Privacy Official: New Image Dental LLC Privacy Official

Monday	9:00 AM	6:00 PM
Tuesday	9:00 AM	6:00 PM
Wednesday	9:00 AM	6:00 PM
Thursday	9:00 AM	6:00 PM
Friday	9:00 AM	2:00 PM
Saturday	BY APPOINTMENT
Sunday	CLOSED
Call our office to schedule a Saturday appointment.